Coffee Compared to Guinness

The word on the street is coffee tastes like the Irish beer Guinness, but is this really true. I would say the reason people say Guinness tastes like coffee is because both beverages have a rich bitter taste. After experiencing a trip to a Guinness Factory, due to the fashion they malt their barley and also because it is a stout. Barley is one of the substitues used in coffee so they are similar in this aspect.

CoFfEe AsSoRtMeNtS.

Marketing a Cup of Coffee like a Leprechaun

I'm sure when most people think of St. Patrick's day and coffee, whether it be the coffee drinkers or the coffee shop owners, people wonder how can coffee be marketed in an Irish way to celebrate the holiday this month. When going in grocery stores or drug stores around a holiday, they are always displaying decorations and candy for the upcoming holiday. So it's easy for store owners to do marketing for a holiday but what exactly do coffee owners do around the holidays besides come up with a special holiday drink?? Well here are a couple of suggestions on how to market for St. Patrick's Day:

1. Coffee business owners should think of the day after St. Patrick's Day as their best opportunity for business- people need to find a way to cure their hangover from celebrating their heritage or pretending to celebrate their heritage the night before, so it might as well be in your coffee shop. 2. Have a Pot of Gold drawing or raffle for a week's worth of free coffee drinks of their choice. 3. Use green whipped cream, green sprinkles, or green milk, and give out gold coin chocolates with each coffee purchase. 4. Give out green buttons to customers.. "it's a cinch to avoid a pinch." 5. Have a “Go Green” contest- take pictures of customers in their green garments, post them on a display wall and then choose a winner who gets a week’s worth of coffee drinks. 6. Have a "Save Green" promotion where anyone wearing green receives a 10% discount. 7. Have a "Re-Green" environmental awareness day and ask customers to bring in their recyclables. 8. Serve green bagels with green cream cheese. 9. Have trivia about St. Patrick's Day and give rewards. 10. Serve a Shamrock Cappuccino.

Besides marketing for St. Patrick's Day, I'm sure everyone would love to have an Irish Coffee recipe up their sleeve, so here is a phenomenal Irish Coffee recipe: Irish Coffeeone satisfying beverage Ingredients 25 ml/1 fl oz Irish Whiskey 1 teaspoon brown raw cane sugar 1 heaping tablespoon whipped pouring cream 1 hot double espresso with a small measure of hot water to fill glass Cooking Directions Use warmed coffee glasses and add the whiskey. Add the sugar and dissolve in the whiskey. Add the coffee and stir well. Whip the cream lightly but still be able to pour. The lightly whipped cream is carefully poured over the back of a spoon initially held just above the surface of the coffee and gradually raised a little as you pour, the cream should float on top. Serve and enjoy this all Irish classic

You Learn Something New Everyday

I am not a big sports fan at all, but today when I was working at the gym I was watching the Georgetown vs. Providence game on TV. The game was played at New England's Premier Sports & Entertainment Arena, known as the Dunkin Dounts Center, this is what I learned today. What a great way for Dunkin' Donuts to advertise their products and connecting to an active life style. The Dunkin' Donuts Center is home to the AHL Bruins,numerous basketball teams and hosts many events, such as concerts. I think this was a brillant idea on the behalf of the advertisers for Dunkin' Donuts. With millions of people passing in and out of the center, it is the ideal place to get a brand messages out and to promote your product, in this case Dunkin' Donuts product line.

Dunkin' Donuts expands sales of packaged coffee - ABC News

Dunkin' Donuts expands sales of packaged coffee - ABC News

Reasons to drink it black

Let's be honest, most of us, if not all, hate drinking our coffee black. What you probably don't know is drinking it black can be better for you. Here are 5 reasons to drink it black: 1. Learn the taste of real coffee It is nice to be able to appreciate coffee for what it really is. You will find that once you enjoy drinking black coffee you will take pleasure in picking and choosing your own blends in supermarkets or coffee shops. 2. Do it for your health Black coffee is calorie and sugar free, it contains fiber and regular consumption of coffee decrease the risk of type II diabetes. 3. Mental and Physical Energy By drinking black coffee you will get the energizing effect and mental clarity far quicker as there is no milk or cream in the coffee to slow its absorption and dull down the effects. This makes black coffee before exercise work as a great performance enhancer as has been proven in several studies. 4. Its easy to make All you need is ground coffee and a coffe maker, and you are good to go, giving you the ability to brew up great coffee before a great workout or during a mid-afternoon slump. 5. ITS CHEAP The cheapest coffee at coffee shops, is all most always black coffee. So if you are trying to stay in shape, appreciate coffee the way you are meant to enjoy it, and that is by drinking it black.

Health of Coffee

There are many people out there who believe coffee is not good for you because of the amount of caffeine in one single serving of coffee. According to recent research, coffee has many health benefits. A caffeinated cup can help protect against high blood pressure, certain cancers, diabetes, high chloesterol, gallstones, and parkinson's disease. If you don't believe it, take a look for yourself: http://www.health.harvard.edu/fhg/updates/update0406c.shtml