Marketing a Cup of Coffee like a Leprechaun

I'm sure when most people think of St. Patrick's day and coffee, whether it be the coffee drinkers or the coffee shop owners, people wonder how can coffee be marketed in an Irish way to celebrate the holiday this month. When going in grocery stores or drug stores around a holiday, they are always displaying decorations and candy for the upcoming holiday. So it's easy for store owners to do marketing for a holiday but what exactly do coffee owners do around the holidays besides come up with a special holiday drink?? Well here are a couple of suggestions on how to market for St. Patrick's Day:

1. Coffee business owners should think of the day after St. Patrick's Day as their best opportunity for business- people need to find a way to cure their hangover from celebrating their heritage or pretending to celebrate their heritage the night before, so it might as well be in your coffee shop. 2. Have a Pot of Gold drawing or raffle for a week's worth of free coffee drinks of their choice. 3. Use green whipped cream, green sprinkles, or green milk, and give out gold coin chocolates with each coffee purchase. 4. Give out green buttons to customers.. "it's a cinch to avoid a pinch." 5. Have a “Go Green” contest- take pictures of customers in their green garments, post them on a display wall and then choose a winner who gets a week’s worth of coffee drinks. 6. Have a "Save Green" promotion where anyone wearing green receives a 10% discount. 7. Have a "Re-Green" environmental awareness day and ask customers to bring in their recyclables. 8. Serve green bagels with green cream cheese. 9. Have trivia about St. Patrick's Day and give rewards. 10. Serve a Shamrock Cappuccino.

Besides marketing for St. Patrick's Day, I'm sure everyone would love to have an Irish Coffee recipe up their sleeve, so here is a phenomenal Irish Coffee recipe: Irish Coffeeone satisfying beverage Ingredients 25 ml/1 fl oz Irish Whiskey 1 teaspoon brown raw cane sugar 1 heaping tablespoon whipped pouring cream 1 hot double espresso with a small measure of hot water to fill glass Cooking Directions Use warmed coffee glasses and add the whiskey. Add the sugar and dissolve in the whiskey. Add the coffee and stir well. Whip the cream lightly but still be able to pour. The lightly whipped cream is carefully poured over the back of a spoon initially held just above the surface of the coffee and gradually raised a little as you pour, the cream should float on top. Serve and enjoy this all Irish classic